How I Sold 220 Morning Sun
Rustic, wood-paneled home with vintage glass and designer finishes in the interior of the home. 220 Morning Sun had a timeless look that I knew would be appealing to a niche market or a particular type of person; maybe an East-Coaster in California missing those New England-style saltbox homes.
Who I would market it to:
Someone who stays at 220 Morning Sun doesn’t need to be tucked away in the crevices of a city, cozy in their cottage style home hidden among the trees. This house is in clear view, and invites the sun in wholeheartedly; the front is reflective with tall windows, and each room fills up with golden light every morning.
Equator Coffee, Proof Lab, Hook Fish, and The Junction are just a few steps away, and the backyard is literally designed for outdoor get togethers, with a garden, outdoor kitchen, and fireplace. Whoever would inhabit the place would definitely be inclined to throw a soireé, and they would not shy away from a neighborhood block party.
How I collaborated on selling strategy:
We worked with a stager to highlight the outdoor space to make it look appealing and expansive. We painted the exterior windows black to modernize the home a bit with its brown shingles. House numbers were updated to red, and outdoor light fixtures were replaced. Then, we worked on creating a funky landscape in the front yard to give it some more “curb appeal.” This was a home that already had so much going for it. It needed a few updates and touch-ups but not too much of a makeover. It really was about marketing it to the right person and using descriptors and stagers to highlight the parts of the home we felt would offer the most appeal.
We didn’t punch high when it came to pricing. I decided to price it in a way that it would be a multiple offer and negotiation type of sale, where we’d work our way up. We offered the property at $1.795M, and finally sold it for $2.4 million!
Closing thoughts:
Thanks to the amazing partners I work with, The Still Collective, for home staging, and of course Adam Potts who makes everything beautiful behind the lens. These operations are never a one-woman job—although I do know how to get scrappy! Thankfully I’m in Marin County, as phenomenal and hard working people are plentiful here.
